When doing business in different countries and cultures it can be difficult to know what to give as a gift. Gift giving has in fact grown in importance due to the increase in international trade and has become an extension of the business relationship. Both sides now see gift giving as both a way of firming up a relationship as well as representing their culture in the best light.
Gift giving can be a minefield if thought about too much. In principle there are a few simple guidelines people should stick to when giving gifts and the rest is up to common sense. The following tips will help chose the gift that will be appropriate, appreciated, and remembered.
Be Culturally Aware
When giving a gift in a foreign country, do your homework to find out if there are any do's and don'ts when it comes to exchanging gifts. Ten minutes research can save a lot of embarrassment. Pay attention to areas such as: which gifts are culturally inappropriate, what to wrap them in and how to give/accept them.
Use Personal Interests
Do some digging on your client/customer and try to find gifts that fit with their interests. Do they support a certain sports teams or like a specific game? Do they have a favourite band or like a certain food? Picking up on their interests will show your attention to detail and result in a better relationship.
Obey Company Rules
Always find out if there are any formal rules with regards to gift giving in a company. Some have strict policies on what can or cannot be accepted. For example, many companies now place restrictions on the value of a gift that can be accepted. If you don't like the idea of asking your client, then ask their PA or receptionist instead.
Use the logo
Whether or not to use the logo is a difficult question. Some people may find it a bit of marketing ploy and not take kindly to it. Others may see it as a nice touch. The best advice is that if you must give a gift with your logo on it, keep it small and subtle.
When it comes to gift giving etiquette the best advice is to use your common sense and seek out the experiences of others. Gifts vary in importance from culture to culture so make sure that the gift you give is deemed proper for that particular country, person or company.
